So here's what it took for me to develop my first BB App and recieve a Playbook.
Vendor Approval: Mar 6
App Submitted: Mar 25 (re-submitted a signed version later)
App Approved: Apr 4
PB Order date: Apr 7
Shipment Email: May 3
Delivery Date: Estimated to be Today before 5PM.
Currently in Mississauga, Ontario sorting facility.

I am excited to be recieving my PB today!
Here is the link to my App: http://appworld.blackberry.com/webstore/content/36463? lang=en