After reading this:

http://ca.news.yahoo.com/apple-samsung-smartphone-clash-heads-jury-180334854.html

or

http://modmyi.com/content/8635-verdict-samsung-violated-apple-patents-apple-awarded-1-05-billion-damages.html

Here's my $0.02,

You build a box, I build a box, and we both build a box.  Hey! your box is like mine, it's square in shape, it has six sides, made from card board.. See you in Court!!
Fight, Fight, Fight!!
2 great products, but different ( and yes I think most people can tell them apart!)

As a consumer, I prefer they fight! more competition = lower prices!

As a supporter of Technology, they should just do profit sharing for both brands, but greed ("making money" is more politically correct terminology) is the current bottom line and that includes preventing others from infringing on their market shares.   

As a citizen of this planet, I feel this is benefiting the lawyers involved and tying up the courts. I know... lawyers need to eat too.

So it's all perspective!